Getting people to say yes – the issue of Consent
In April 2016, Baroness Neville-Rolfe addressed a conference in London with the following remarks: “Data… represents people. Individuals with personal lives, reputations and livelihoods increasingly enmeshed with the technology we rely on through the data they share.” Changing mindsets to recognise data as ‘people’ rather than ‘units of information’ is fundamental to the expansion of…
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Championing the power of data
Marketers who work in the event and publishing sectors are a creative bunch. They embrace an enviable catalogue of skills, from building website content to writing compelling DM copy; scheduling multiple media contact points to dealing with tricky customers on the phone. And you would be hard pressed to find anyone else in your organisation…
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Circdata appoints head of strategic insight to help clients get GDPR-ready
Circdata has appointed Hellen Beveridge to the new position of head of strategic insight, a connective marketing and data role. Hellen will work within the senior management team to ensure that the company and its clients are ready for the impending General Data Protection Regulation (GDPR), the obligations of which are far-reaching with new roles…
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