It is time for Cinderella to go to the Ball?

May 18, 2017

Right now, where GDPR is concerned, it feels a little like we are in the opening sequence of Apocalypse Now! The messages coming out of off-the-shelf CRM providers and other industry sources are doom laden and the list of things you can no longer do seems endless. It’s no wonder that many senior managers are…

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Championing the power of data

May 15, 2017

Marketers who work in the event and publishing sectors are a creative bunch. They embrace an enviable catalogue of skills, from building website content to writing compelling DM copy; scheduling multiple media contact points to dealing with tricky customers on the phone. And you would be hard pressed to find anyone else in your organisation…

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Oops – that email wasn’t meant for you

May 2, 2017

We’ve all done it. Just as you click the send button you realise that the person you thought you had addressed your email to isn’t the one who’s name appears in the ‘to’ field. Since many of us now have multiple email accounts on a single device which cleverly gathers together all of our contacts,…

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