B2B marketing

Keep calm and carry on emailing

May 23, 2017

As a data focussed company, getting to grips with GDPR is an imperative for us. Having begun the lengthy process of conducting our own Data Impact Assessment under the terms of the Regulations, it is becoming increasingly clear what the implications for our clients are. Another thing that is becoming increasingly clear is the number…

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Championing the power of data

May 15, 2017

Marketers who work in the event and publishing sectors are a creative bunch. They embrace an enviable catalogue of skills, from building website content to writing compelling DM copy; scheduling multiple media contact points to dealing with tricky customers on the phone. And you would be hard pressed to find anyone else in your organisation…

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