News & views

Our Event App blog on Event Industry News

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Event Industry News asked us what made our event app different. Here’s what we said:

 

Circdata’s mobile event app – FusionVisit – is the perfect digital guide for your event, packed with intelligence, gamification and interactive features that will drive attendee engagement to new levels. On one event, 73% of attendees downloaded it. How does this compare to your event?

 

Why FusionVisit is different

It connects seamlessly with Circdata’s event registration platform, so your attendees experience a frictionless customer journey, needing only register once to gain access to your event and its mobile app. The result? It maximises the number of attendees using your event app, not just a small percentage; they need it to present their e-badge to access the event.

 

Your event attendees benefit from a unique ‘My Journey’ feature, which helps them to retrace their steps in chronological order; with weblinks and document downloads for all the sessions they attended, exhibitors they met or fellow visitors they shared their contact details with.

 

Content collection no longer needs to be via a separate technology provider; Circdata’s event app enables attendees to scan your event touchpoints to download exhibitor content, seminar presentations and other show collateral. It is immediately available to view in a visitor’s ‘My Documents’ hub.

 

Gamification features can be enabled to encourage more interaction between exhibitors and attendees, to drive better ROI. Push notifications can drive traffic to all areas of the show floor, and leaderboards can be presented to create a buzz amongst your audience.

 

For you, FusionVisit provides real-time insight into the performance of your event as it unfolds, coupled with a rich understanding of your visitors’ behaviour to help you drive future strategy. Easily identify – in real-time – the speakers, sessions and show features that are rated the best.

 

Maximise the opportunity of a show floor heat map, which will empower you with real-time data as to how many leads each exhibitor has scanned. A great opportunity to re-book successful exhibitors on-site, or go and assist those who need more visitor traffic.