Circdata headlines the AEO Forums


Circdata is to be a headline sponsor of the AEO Forums, taking place on 26th January at London’s Business Design Centre. Delegates at the event will be able to get expert guidance on the specific issues the new GDPR legislation will bring to their specific organisation.

The theme for the event is Tales of the Unexpected and the Forums programme is streamed to appeal to marketing, operations and sales professionals who work across the events industry.

Jenni Jaques, marketing director at AEO says: “The Tales of the Unexpected theme is designed to reflect the current market that events professionals are operating in. Whether events are held in the UK or overseas, new trends, advances in technology, changes in regulations and trading conditions bring opportunities and uncertainty affecting how people working in the events industry do business.

“On a fundamental level that will appeal to all attendees, how we use technology socially is changing the way we communicate. In response to this, our Keynote, former hostage negotiator, Richard Mullender, will deliver an interactive session where delegates will learn how to reconnect on a more personal level. They will leave the Forums knowing exactly how to get key information quickly to influence decision making, save time and improve performance.”

The second session, on GDPR, will cover the new regulations on consent which are vital for anyone processing customer, employee or partner data. Jenni continues: “Understanding the opportunities and constraints that GDPR will bring is not just the responsibility of the marketing team, it’s a necessity of every function. It’s also important to understand what information and support customers will need.”

James Ormiston, managing director of Circdata, says: “Each year the AEO Forums empower marketing, operations and sales professionals at the forefront of the events industry and we look forward to supporting them in their efforts. 2018 will bring a number of challenges; especially with the onset of the GDPR regulation in May, but we will be on standby to offer free advice on all GDPR questions delegates may have. See you there!”

Each stream will also feature an interactive workshop focusing on security and incident management. AEO has responded to feedback by building in a table top exercise using a scenario specific to each stream. Marketers, operations and sales professionals will be tasked with working through an issue which will be presented back to the entire group at the end of the day.

Finally, a panel of industry experts will debate and share how they’ve dealt with their own Tales of the Unexpected, relating the content from earlier in the day to real examples of how they’ve overcome adversity or benefitted from surprising opportunities.

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