Award-winning event registration specialist Circdata has confirmed a partnership with InGo and will now offer its clients a seamless integration with InGo’s Advocate Marketing platform during their registration processes.

Circdata has a broad client base, including some of the world’s leading event organisers and corporate brands, and it continuously strives to assist each one in achieving attendee growth objectives and providing a seamless customer journey for its audiences. The new partnership with InGo is intended to provide an enhanced level of service to clients, who have increasingly turned their focus towards social media Advocate Marketing in order to grow their events.

With a seamless integration into the event registration pathway, InGo’s award winning web applications allow attendees to socially register and co-market the event across their social networks, and has been widely attributed to grow events by up to 40% per year. InGo turns attendees into Advocates, generating social amplification that results in positive word-of-mouth enthusiasm and show growth.

Richard Sarbutts, Managing Director – EMEA at InGo, said, “This partnership brings the combined power of social media and word-of-mouth marketing to all Circdata’s clients and strengthens InGo’s position in the EMEA events market. We are so pleased to welcome the team at Circdata to the Global Advocate Marketing Alliance.”

James Ormiston, Managing Director at Circdata, said, “I am delighted to offer the InGo platform to our client base and contribute to the success of their events. This partnership comes at an exciting time for Circdata as we have been fortunate to expand our event portfolio considerably over the last 12 months, and we trust that our clients will benefit from the results experienced by other InGo users.”