Fusion Hybrid Community Platform – Recurring Revenue
Whilst nothing can replicate the buzz of a physical experience, communities have rapidly adapted to new digital channels to maintain a thriving ecosystem. Some of these feel unconventional but do provide new opportunities to generate predictable revenue. It has been interesting watching how brands like Disney have maintained revenue and community engagement during this unprecedented time. Their parks & resorts, cruise ships, cinemas and stores have all been closed. However…
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Keep calm and carry on emailing
As a data focussed company, getting to grips with GDPR is an imperative for us. Having begun the lengthy process of conducting our own Data Impact Assessment under the terms of the Regulations, it is becoming increasingly clear what the implications for our clients are. Another thing that is becoming increasingly clear is the number…
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It is time for Cinderella to go to the Ball?
Right now, where GDPR is concerned, it feels a little like we are in the opening sequence of Apocalypse Now! The messages coming out of off-the-shelf CRM providers and other industry sources are doom laden and the list of things you can no longer do seems endless. It’s no wonder that many senior managers are…
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Getting people to say yes – the issue of Consent
In April 2016, Baroness Neville-Rolfe addressed a conference in London with the following remarks: “Data… represents people. Individuals with personal lives, reputations and livelihoods increasingly enmeshed with the technology we rely on through the data they share.” Changing mindsets to recognise data as ‘people’ rather than ‘units of information’ is fundamental to the expansion of…
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GDPR for the uninitiated – what the terms mean
One of the first hurdles of getting to grips with GDPR is understanding the document itself. With 99 Articles making up the Letter of the Law, and 173 Recitals explaining it, there is a lot to get through. To get you started, here is our beginners’ guide to what some of the terms mean, in…
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Championing the power of data
Marketers who work in the event and publishing sectors are a creative bunch. They embrace an enviable catalogue of skills, from building website content to writing compelling DM copy; scheduling multiple media contact points to dealing with tricky customers on the phone. And you would be hard pressed to find anyone else in your organisation…
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Circdata appoints head of strategic insight to help clients get GDPR-ready
Circdata has appointed Hellen Beveridge to the new position of head of strategic insight, a connective marketing and data role. Hellen will work within the senior management team to ensure that the company and its clients are ready for the impending General Data Protection Regulation (GDPR), the obligations of which are far-reaching with new roles…
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Oops – that email wasn’t meant for you
We’ve all done it. Just as you click the send button you realise that the person you thought you had addressed your email to isn’t the one who’s name appears in the ‘to’ field. Since many of us now have multiple email accounts on a single device which cleverly gathers together all of our contacts,…
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Looking for a new subscriptions bureau?
With the recently announced demise of leading subs bureau Dovetail, the big data capabilities of Circdata and other bureaux in the market are coming under the spotlight like never before as Dovetail’s large client base of publishers look for new homes. InPublishing editor James Evelegh interviewed Circdata’s managing director, James Ormiston, for the March /…
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Circdata announces launch of its next-generation Organiser Portal
Circdata has announced the launch of Organiser Portal, its next-generation event technology platform. The new portal, a tool to manage event registration data, provides a person-centric view of event registrations including a full history of registrations and registrant actions. It offers customisable dashboards to ensure need-to-know information is available real-time, at a glance, and it…
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Exhibition organisers reveal their measures of success at industry roundtable
At the second industry roundtable Circdata hosted in association with Exhibition News (EN), editor Annie Byrne probed organisers on their measures of success, and you can read the full article here from page 35 onwards. Plus, find out what some of the guests had to say in the roundtable video. Eleven industry professionals from organisers…
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