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AEO conference

Takeaways from AEO 2018 Conference

September 14, 2018

It is just before 08:00 on 06 September 2018. A Walkers shortbread biscuit and a coffee later and I’m ready to join the #AEORun along Brighton seafront. What a great way to clear my head after networking drinks the night before! Thanks to Krystle Davis for the photo! After breakfast (and a shower) I head…

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Circdata headlines the AEO Forums

November 15, 2017

Circdata is to be a headline sponsor of the AEO Forums, taking place on 26th January at London’s Business Design Centre. Delegates at the event will be able to get expert guidance on the specific issues the new GDPR legislation will bring to their specific organisation. The theme for the event is Tales of the…

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Circdata encourages AEO Excellence Awards guests to #twerkwithcirc!

June 20, 2017

This year’s AEO Excellence Awards had something for everyone and Circdata was delighted to be a headline sponsor again. Host, James Nesbitt wowed guests by entering the Great Ballroom at the Grosvenor House Hotel on Friday, whilst singing Come Fly With Me. A talent that was a surprise to many of the 1000+ event industry…

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Peddling myths to harry the innocent

June 15, 2017

Like wasps to a pot of jam, the buzz of experts rushing onto the GDPR bandwagon is incessant. Leading cyber security entrepreneur Jane Frankland posted just two days ago ‘Can we really trust GDPR Products, Services and “Experts”?‘ and I found myself agreeing with much of what she said. Given that a good deal of my time at the…

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Businesses risk all through GDPR ignorance

May 30, 2017

Leading law practice Irwin Mitchell have recently conducted a survey of 2,129 senior decision makers within business and the results are pretty astonishing. With just under a year to go until implementation, only three in every ten have started to prepare for GDPR and 35% are unaware of the new rules, including fines for data…

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GDPR puts security front of mind

May 24, 2017

The Institute of Directors (IoD) recently conducted a survey of UK firms on cyber security and the results make for sobering reading for an economy that is dependent upon the internet to operate. Only 57% of respondents said that they had a formal cyber/information security strategy. While 91% said that firewalls, anti-virus and encryption were…

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Keep calm and carry on emailing

May 23, 2017

As a data focussed company, getting to grips with GDPR is an imperative for us. Having begun the lengthy process of conducting our own Data Impact Assessment under the terms of the Regulations, it is becoming increasingly clear what the implications for our clients are. Another thing that is becoming increasingly clear is the number…

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It is time for Cinderella to go to the Ball?

May 18, 2017

Right now, where GDPR is concerned, it feels a little like we are in the opening sequence of Apocalypse Now! The messages coming out of off-the-shelf CRM providers and other industry sources are doom laden and the list of things you can no longer do seems endless. It’s no wonder that many senior managers are…

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Getting people to say yes – the issue of Consent

May 17, 2017

In April 2016, Baroness Neville-Rolfe addressed a conference in London with the following remarks: “Data… represents people. Individuals with personal lives, reputations and livelihoods increasingly enmeshed with the technology we rely on through the data they share.” Changing mindsets to recognise data as ‘people’ rather than ‘units of information’ is fundamental to the expansion of…

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GDPR for the uninitiated – what the terms mean

May 16, 2017

One of the first hurdles of getting to grips with GDPR is understanding the document itself.  With 99 Articles making up the Letter of the Law, and 173 Recitals explaining it, there is a lot to get through. To get you started, here is our beginners’ guide to what some of the terms mean, in…

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Championing the power of data

May 15, 2017

Marketers who work in the event and publishing sectors are a creative bunch. They embrace an enviable catalogue of skills, from building website content to writing compelling DM copy; scheduling multiple media contact points to dealing with tricky customers on the phone. And you would be hard pressed to find anyone else in your organisation…

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