Peddling myths to harry the innocent

June 15, 2017

Like wasps to a pot of jam, the buzz of experts rushing onto the GDPR bandwagon is incessant. Leading cyber security entrepreneur Jane Frankland posted just two days ago ‘Can we really trust GDPR Products, Services and “Experts”?‘ and I found myself agreeing with much of what she said. Given that a good deal of my time at the…

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Businesses risk all through GDPR ignorance

May 30, 2017

Leading law practice Irwin Mitchell have recently conducted a survey of 2,129 senior decision makers within business and the results are pretty astonishing. With just under a year to go until implementation, only three in every ten have started to prepare for GDPR and 35% are unaware of the new rules, including fines for data…

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GDPR puts security front of mind

May 24, 2017

The Institute of Directors (IoD) recently conducted a survey of UK firms on cyber security and the results make for sobering reading for an economy that is dependent upon the internet to operate. Only 57% of respondents said that they had a formal cyber/information security strategy. While 91% said that firewalls, anti-virus and encryption were…

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Keep calm and carry on emailing

May 23, 2017

As a data focussed company, getting to grips with GDPR is an imperative for us. Having begun the lengthy process of conducting our own Data Impact Assessment under the terms of the Regulations, it is becoming increasingly clear what the implications for our clients are. Another thing that is becoming increasingly clear is the number…

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It is time for Cinderella to go to the Ball?

May 18, 2017

Right now, where GDPR is concerned, it feels a little like we are in the opening sequence of Apocalypse Now! The messages coming out of off-the-shelf CRM providers and other industry sources are doom laden and the list of things you can no longer do seems endless. It’s no wonder that many senior managers are…

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Getting people to say yes – the issue of Consent

May 17, 2017

In April 2016, Baroness Neville-Rolfe addressed a conference in London with the following remarks: “Data… represents people. Individuals with personal lives, reputations and livelihoods increasingly enmeshed with the technology we rely on through the data they share.” Changing mindsets to recognise data as ‘people’ rather than ‘units of information’ is fundamental to the expansion of…

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GDPR for the uninitiated – what the terms mean

May 16, 2017

One of the first hurdles of getting to grips with GDPR is understanding the document itself.  With 99 Articles making up the Letter of the Law, and 173 Recitals explaining it, there is a lot to get through. To get you started, here is our beginners’ guide to what some of the terms mean, in…

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Championing the power of data

May 15, 2017

Marketers who work in the event and publishing sectors are a creative bunch. They embrace an enviable catalogue of skills, from building website content to writing compelling DM copy; scheduling multiple media contact points to dealing with tricky customers on the phone. And you would be hard pressed to find anyone else in your organisation…

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Circdata appoints head of strategic insight to help clients get GDPR-ready

May 4, 2017

Circdata has appointed Hellen Beveridge to the new position of head of strategic insight, a connective marketing and data role. Hellen will work within the senior management team to ensure that the company and its clients are ready for the impending General Data Protection Regulation (GDPR), the obligations of which are far-reaching with new roles…

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Oops – that email wasn’t meant for you

May 2, 2017

We’ve all done it. Just as you click the send button you realise that the person you thought you had addressed your email to isn’t the one who’s name appears in the ‘to’ field. Since many of us now have multiple email accounts on a single device which cleverly gathers together all of our contacts,…

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