Subscriptions and Database Marketing Tips
for Media Owners
For the Specialist Media Show 2011, Circdata held a workshop on subscriptions and database marketing. This presentation by Andy Guy (Circdata's Operations Director) was well received and created quite a bit of interest.
Due to the large number of requests, our Subscriptions and Database Marketing Tips for Media Owners presentation is now available to download below.
The key points to the presentation are:
- Suggested ways to acquire new subscribers and maximise renewals
- The top 5 factors in a successful subs promotion
- Marketing to consumers using a single customer view
- Marketing to businesses using a single customer view
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